Arnold Masonry Hardscape
Industry: Masonry, Hardscape and Landscape
Arnold Masonry Hardscape and Landscape are a premium, custom hardscape and masonry company serving Atlanta and metro Atlanta. Owner Scott Arnold is a master mason and has been running this company for over 35 years. Scott has gone through quite a few websites redesigns as well as web designers over the years. He hired Blue Light Labs for his 2022 WordPress website rebuild showcase!
This project was quite an undertaking and needed an overhaul that conveyed the expertise, attention to detail, and quality of the Arnold Masonry Hardscape company. Our web designers worked with Scott to put together something very special for this rebuild. Working with a company with such a history and extensive project portfolio was quite a learning experience. This website is packed with 144 pages of galleries, articles, service showcases, and before and after work.
Videographers shot drone videos and 360 videos of an active project on location. Then put together a cornerstone media package that made the site exciting and impressionable. Dropping in time-lapse video features on top of the other media accents brought the rest of the content and galleries together nicely.
The original site had many pages and needed to get converted without damaging any of the initial SEO authority. The site has maintained a healthy Google ranking over the years and we wanted to keep that DA and PA intact. A great deal of care went into making sure posts pages and inbound references lined up with the new redesign upgrade. We topped this off by adding advanced caching, firewall, and re-direct software to help with the website upgrade transition.