Marketing Automation is no longer the Internet’s best-kept secret! Once we have created traffic and leads via your website, how do you capitalize on it?

Marketing Automation CRM Design + Consulting

Everyone who has owned and operated a business knows how important it is to nurture leads and interested prospects. Marketing automation is a powerful tool for doing just that. Whether you are selling a service or product, keeping your customers aware and engaged is essential. 
 
We will design a custom process that works for your business, using predefined funnels with conditions and triggers first. These funnels are then automated to engage with your clients and prospects 24/7 – while you sleep. It sounds complicated but it isn’t. Blue Light Labs can be your consultant and trusted partner in getting you up to speed with this amazing technology.
 

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Visitor Tracking and Email Automation

Think of a marketing automation campaign as a carefully thought out sequence of predefined steps. Steps a prospect will go through based on how they engage with your brand. When a prospect engages with a “Call to Action” and gives up their name and email address a whole range of opportunities open up.  You can have a newsletter set up, pipeline automation, prospect tracking, and CRM all working together in one software solution. That’s what I am talking about!
 
Tracking and understanding your prospect’s interests, behaviors and motivations can provide valuable insights into your sales process. As your contact list grows so will your company and its conversions. 

Email Marketing Platforms

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ActiveCampaign is a truly amazing and interactive CRM and Marketing Automation platform consistently adding new features. We encourage our clients to check them out and take advantage of all their capabilities.

MailChimp Marketing

We have been using MailChimp for our newsletter for years. MailChimp is quick to set up and manage. This is a great platform if you primarily just need a newsletter feature and don’t require advanced automation.

Some Marketing Automation Features

  • Newsletters
  • Email Automation
  • Advanced (Call To Actions)
  • Advanced Forms
  • Email Templates
  • Pipeline / Funnel Design
  • Content Marketing
  • CRM
  • Email Tracking
  • Social Tracking
  • Goals, Tags, Timelines
  • Service API Integration
  • CRM Prospect Ranking
  • eCommerce abandoned cart
marketing-automation

Let's Explore The Possibilities

Businesses that already have a CRM and contact list are missing out if they are not implementing this type of service. We can go over these opportunities with you and take you through your email marketing campaigns step by step. Schedule a free discovery call with us so we can start to discover a strategy that will work for your business. Click below to go to our marketing strategy page.

Start With A Strategy