What is website authority?
At Blue Light, we have Atlanta web design clients that call us consistently wanting to place high in search results for their primary target phrases. Some still believe that with a wave of our wand and a touch of SEO magic the phone will start ringing off the hook. At Blue Light, we consider ourselves a White Hat SEO Firm but for the most part, we don’t market ourselves as one. On the same note, I also get countless emails from other SEO agencies offering these ridiculous and impossible SEO packages. Most of them promise first-page results and overnight ranking success. The huge problem with this is it just doesn’t work like that. Building authority takes time and effort on your part even if you are working with a good SEO.
Domain and page authority?
(DA) or “Domain Authority” is a generalized metric that is associated with the rankability of a domain name. (PA) or “Page Authority” intern is a metric based on how rankable a specific page on your website is. This score ranges from 1-100 and in most cases unless you have a 20 or higher authority score you don’t have much of a shot at placing in the top 20 or on the first 2 pages for competitive phrases in your niche. Reputation works similarly. Company information, history, and external sources need to be all in alignment with what you want to be recognized and ranked for. Authority is achieved by attaining different trust-related signals that influence your legitimacy and authenticity on the internet.
Always start with a strategy!
Your website - how it is designed, constructed, and optimized
Sitemaps, menu systems, and navigational items need to be well organized and intuitive for your website visitors. A clean and elegant UXD or user experience design should be rendered accurately and tweaked between devices. Your web design layout plays a huge part in your visitor’s behavior.
Now that Google has implemented (Mobile-First Indexing) the mobile version of your website is just as important if not more important than the desktop version. How users behave on your site can influence your (Bounce Rate). Bounce Rate is now measured by Google so the actual behavior and engagement made by your visitors can influence your authority over time.
Website content - how it is structured and semantically associated
Website content types examples
Meta title, description, and headers
Listings, local listings, directory accounts and citations
Here is a list of highly recommended networks below to get you started
Backlinks are the primary fuel for getting pages ranked faster
Reviews and other authority signals
Another strong authority signal that goes hand and hand with business listings is testimonials and reviews. These are citations that are worth their weight in gold because they signal real people that have been exposed to your professional services or products that have some feedback on their experience.
I have coached clients on actively getting reviews and in the process seen their authority jump within a few short months. I believe reviews and feedback will continue to be a huge factor in search and trust moving forward in other Google updates. Local business location listings sites offer the opportunity to collect and respond to customers clients and prospects. Local Business Location Listing sites like Google My Business, Yelp, 4Square, Apple Maps, and Angi are strong trust signals for local businesses.
At Blue Light Labs after much trial and error, we all sat down and decided to throw out the plans and generic fees and instead start with the strategy and research first. The purpose for this is we literally have no idea how aggressive we need to be with a website until we have first put together an objective and researched the market first. Analyzing your competitors’ positions and authority can give us valuable information on what needs to be done to compete with them and in turn, gives us insight into how aggressive we need to be to get your company to a top 5 ranking.
If you are interested in setting up a strategy call to discuss organic SEO for your company please click below.