LNY Wig Boutique – Wig Shops
Industry: Hair Solutions
LNY Wig Boutique wanted a way to optimize and showcase both their Alpharetta GA and West Palm Beach FL locations on their new website. They also had a extensive inventory of wigs and toupee’s they wanted to make available online via ecommerce storefront . We put together a digital marketing and SEO plan that would tie all these branches of the business together. Designing in 2 unique locations pages with custom videos and social profiles would help search engines differentiate between both stores. Call to actions across the website would give website visitors the opportunity to browse the separate ecommerce storefront so visitors could purchase wigs and hairpieces online.
When we linked the store locations together and created the correct digital signals both locations started to acquire a strong web footprint.
Our videographer went locally to Alpharetta to get video footage for the Atlanta location, then traveled to Florida in order to get more footage to showcase the Palm Beach location. While we were on there we discussed the new web design direction with the client and took 360 photos for their virtual tour. Blue Light then setup, optimized and stacked their Google My Business listings that resulted in attracting more local prospects.