A website that is finely tuned and optimized makes a world of difference. Our work is not just device-Friendly and responsive – it’s air-tight!

Responsive Web Design + Website Optimization

Responsive web design (RWD) fuses seamlessly with your content management system. Responsive design is no longer a feature – it’s a requirement in today’s web environment. At Blue Light Labs, we specialize in User Experience Design optimized for all devices.

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Why Responsive Optimization?

The mobile internet market has expanded enormously and it cannot get ignored anymore. Potential prospects are doing almost 80% of their searching and browsing via a smartphone or mobile device. Here at Blue Light Labs optimizing your website is just as important as designing and building it. We want to make sure that every project we work on has the best chance for success that it can get. 

The different versions of your website can now be managed through the same CMS using media queries and visual page editors. Mobile phone navigation and template output work seamlessly on all platforms such as iPhone, Android, and Windows Mobile devices.

Responsive Website Design

Responsive Web Design (RWD) is a Web development approach aimed at crafting sites to provide an optimal viewing experience. A responsive framework allows easy reading and navigation. With a minimum of resizing, panning, and scrolling across a wide range of devices. From mobile phones and tablets to desktop computer monitors this framework adapts. A site designed with RWD adapts the layout to the viewing environment. We use fluid, proportion-based grids, flexible images, SVG, and CSS3 media queries to make this transition.


Fine Tuning Responsive Websites


Device Friendly UXD

At the design lab, we test websites on all device widths and use Google Search Console to test for compatibility issues. These tweaks are always checked before we push a site live. Elements and Items can also be hidden or filtered based on the device width used to view the site. With the help of ingenious visual page builders, pages now can be previewed in different formats before publishing.


Browser Caching

Using caching to your advantage can shave seconds off of your load time. Browser caching is where the website tells the browser to store page resources locally. The visitor does not have to load those assets again unless they have changed. This type of caching comes in handy when visitors visit your website frequently. When a modification is made the website lets the browser know there is a new version of the cached file.

Page Load Speed and Testing

Did you know that tests done at Amazon showed that you can lose 1% of your visitors every 100 milliseconds of time it takes to load a page? That is close to 30% of your visitors if it takes more than 3 seconds to load. Page load speed is a huge deal! There are quite a few factors that determine page load speed and we find it important to address and consult our clients on all of them.


Image Compression

Images are typically the largest files that need to get loaded. Compressing image files or converting them to SVG (Scalable Vector Graphics) cuts down dramatically on load time. Current web design trends use larger images for backgrounds and page accents. Optimizing these is a large part of the process.


CSS + JS Compression

Compression takes all the JS scripts and CSS instructions and combines + optimizes them by making them smaller. It also cut’s down on file requests by combining them into a smaller collection of files.


Server Speed

Our managed VPS and cloud servers are streamlined and efficient. We host most of our clients on partial and dedicated servers that are managed and updated daily. PHP, Apache, and MySQL get updated to the latest stable versions when released.


CDN Asset Hosting

CDN (Content Display Networks) is a collection of high-end servers that serve up media, images, and scripts based on the visitor’s location. Using a CDN for your images, video and scripts can shave even more time off your load time.