Are you planning to launch a new business website? Or maybe, you just want to redesign the existing one. Whatever it is, you need to keep it in sync with the latest design trends to attract the most visitors. In this blog, you will read about the top 5 upcoming web design trends in 2022.
Your website acts as the front door for your potential customers. With everything going digital, it is vital to keep your business website as user-friendly as possible. That’s the only way to keep your users hooked. But, what makes a crisp business website so desirable? Isn’t a good product enough to bring revenue? Let’s understand this from a user’s perspective.
A user takes only 5 seconds to decide whether to stay on a website and browse further or hit the back button. It means you need to design or redesign it according to what most users want. The best way to ensure this can be to keep an eye on the upcoming trends and adhere to them.
Here are the top 5 upcoming web design trends in 2022:
#1 Dynamic Content
Your users expect the most relevant information to be presented most concisely. But is that even possible to show different information to different users at the same time? Yes. Dynamic content is the answer. Dynamic content can adapt to specific user needs. You get to show the most relevant data and visuals to your users based on their interests, geolocation, and browsing history.
#2 Voice-Friendly Interface
There will be over 135 million voice assistant users by 2022 in the US, says Statista. As the trend rises, voice search optimization will become a priority for web designers. These voice-activated websites will use long-tail keywords based on how people speak while using a voice assistant. For instance, keywords like ‘restaurant near me will be replaced with ‘where is the nearest restaurant?’
#3 Ease of Access
Similar to voice search optimization, 2022 will witness a surge in the use of new-age technologies such as augmented reality, virtual reality, and more – all focused on promoting accessibility. Search results won’t be based on keywords alone. The future websites will have a lot more accessibility and availability features, making them more usable for people with various disabilities and paving the way to a more developed, sensible society.
#4 Negative Space
If you’ve seen the Apple website, you already know what we’re talking about – a clean, clutter-free website with clear CTAs and a lot of white space. Minimalism is already a popular design trend, and websites will go more minimal in 2022, making strategic use of negative space or white space (well, it is not necessarily white like in the name).
#5 Thumb-Scrolling Design
A major part of the global website traffic comes from mobile devices such as smartphones and tablets. Web designers will continue to use this fact to their advantage and make intuitive websites optimized for thumb-scrolling.
The Bottom Line
Today’s websites put users’ convenience at the top. If your users have to click twice to make one action, consider it a red flag. Who knows that may be the reason behind your rapidly dropping conversion rates? Thankfully, you can quickly fix the issue by reinventing your website and making it more user-friendly. The above web design trends will help you with that.
If you want to explore more about whether you can redesign your existing business website in sync with these web design trends or incorporate them in a new one, reach out to our web design experts at Blue Light Labs. We are the one-stop-shop for all your website needs.