A website is an efficient digital tool that helps expand your reach and boost your business. In case your website was built years ago and looks outdated, you should get it redesigned to meet today’s branding and marketing needs. You can start with drafting the new design in your mind, but that’s not all you need to do to increase its visibility and attract new users.
Here’s a list of 7 things to consider when redesigning your website:
#1 Set clear marketing goals
Your marketing goals are an integral part of your website redesign. For instance, if you have a collection of products to sell, you need an e-commerce website to ensure the best success for your business. Another example can be a business aiming to improve its conversion rate using CTAs on its website. So, it is essential to set clear goals before redesigning the website.
#2 Perform a website audit
The next step is checking which features are still relevant and which ones need a complete redesign or addition. You can ask an Atlanta web design professional to perform a website audit to ensure your website redesign is based on data, not gut intuitions.
#3 Identify your target users
You’re redesigning your website for your audience. So, it is always wise to identify your target users so you don’t waste effort in satisfying a large group that is unlikely to become a customer. Once you identify your target audience, you can redesign your website based on their behavior and preference.
#4 Keep an eye on your competitors
While you create strategies to stand apart, it is equally important to keep an eye on your competitors and their digital marketing strategies. Competitor analysis helps identify the areas where they are performing better.
#5 Update the website content
Your website content should address the specific needs of your audience. And if it doesn’t, you should consider updating it as a part of the redesign process. Make sure to replace the old website content with a well-written, informative one that conveys a clear message and helps build trust among your users.
#6 Optimize for SEO
All the above efforts may go in vain if your audience cannot find it. To ensure maximum reach, you should invest in SEO. It starts with asking your Atlanta web design company to optimize your website for SEO. SEO improves a website’s search engine ranking and helps increase organic traffic.
#7 Set up Google Analytics
After the website is redesigned and re-launched, you should monitor its performance and make the necessary modifications now and then. But how would you do that? Google Analytics is the answer!
The bottom line
A business website can be your key to success if you keep it updated and in sync with the most recent technology trends. Today, a website is not limited to serving as a source of information for your users. You can use it to support your marketing endeavors and increase sales and revenue. The redesign will pave the way!
In case you’re looking for Atlanta web design services, or web hosting services reach out to us today.