Web Design Lab Blog

Give Facebook Ads a shot before you put it on the shelf I’m no Facebook advertising professional, but I’ve had my nose in it for the past month.  I am trying to see if it can bear fruit of any sort. Here are some points off the bat that will give you a heads up if you plan on

Marketing Conversions Most people that spend allot of time marketing their company focus on ROI, CPC and a wide range of analytics. Always optimizing and trying to squeeze every last drop out of their campaigns. At Blue Light Labs sometimes we will get 3 conversions a month, others  12 or more.  After hyper focusing on analytics and campaign statistics,

Website Project Management is Evolving Faster Than Most Professions Throughout  my career, I have had to wear many hats and learn many jobs from the ground up. I always thought that project management would come second nature to me. Because of my experience with designing and developing projects myself. I thought how hard could it be? 300+  clients later I’m

Upgrading after a website redesign Introducing our new responsive website. Using WordPress and the Elementor framework we put all the pieces back together and upgraded our 5 year old site. It needed to complement our new work and web 3.0 direction. There are only a handful web design companies that take the time and effort to make sure they are following

When I first started Blue Light Labs in Atlanta Georgia I was young and full of myself. I always wanted to give my clients an ear full and tell them what they should want for their website project. In those days I was spending a great deal of my time driving from prospect location to prospect location. With my laptop

I started playing with Mind Map software years ago but really thought nothing of it until we started using them to outline projects. I played around with mind mapping software a few years ago as a brainstorming tool for an internal project. It proved to be such a great reference asset that we added it to our arsenal of