In 2020 believe me, you don’t want to just throw up a SquareSpace or Wix website and call it a day. Your website should be so much more than a calling card. It’s a beacon to your business. This internet accessible assimilation of pages should always solidify you as a key player in your industry.
Lets face it, websites are not websites anymore. It is bizarre how much work I can can get done with only my browser open today as apposed to 5 years ago. The service subscriptions are piling up and desktop applications are now minimal. The way things are going we might as well call them remote application windows. We truly live in a very exciting time. There is a consistently growing library of resources, solutions and web services that are at our disposal. Website (Application Programming Interface) API accessibility lets us take advantage of thousands of digital services offered all over the internet. At Blue Light, we help you leverage what the internet has to offer so your website can be all it can be.
Focus Hard on Website Usability and Accessibility
UID (User Interface Design) and UXD (User Experience Design) are vital to optimize down to the final line of code. The internet continues to get faster paced and your hard earned traffic is loosing it’s patience. Most of your visitors today want to skip the introduction and get straight to the footnotes. Each pixel needs to get accounted for and every message has to be crystal clear. Form needs to follow function in the age of usability. If an element is not relevant or hinders the site from it’s primary purpose drop it! Try to limit the necessary number of clicks it takes your visitor to the desired information. This can always remedied by using on-page citation links, sticky headers and call-to-actions where it is necessary.
Create a Strong and Clear Message With Your Web Design
Show Personality, Quality, Confidence and Persistence
Using infographics, imagery and video content unique to your branding and service is key. Most of the stock photography and graphics found online sticks out like a sore thumb. Even if it takes investing a little more time and money into your company branding and cornerstone content the difference can be night and day. Video is such a great way to present and get your message across to visitors.
Statistically visitors are much more likely to engage and opt-in when video is incorporated into your pitch. Loosen up! Get your partners and employee’s involved. Take photos, conduct short interviews, get testimonials and put your organization’s personality into your media.