Give Facebook Ads a shot before you put it on the shelf
I’m no Facebook advertising professional, but I’ve had my nose in it for the past month. I am trying to see if it can bear fruit of any sort. Here are some points off the bat that will give you a heads up if you plan on experimenting. Give it a shot and see if Facebook is worthy of your advertising arsenal.
1. Is your business a good model for Facebook ads?
2. Facebook Image, Videos, Posts, Headlines and Descriptions: Anatomy
- Ad – Standard limited 1.9:1 ratio
- Carousel – Multiple 1.9:1 Can display 3+ Slides
- Video / Slideshow – YouTube, Vimeo, Direct Upload – Auto Play
- Use Existing Post – Any post on your fan page boosted to followers, friends and distant friends
- Call to action – Contact Us, Learn More, Download Now, Shop Now
3. Dive Deep into targeting and test like a freak!
4. Take Advantage of the demographic tools available
5. The Facebook Bummer List
You must pay $ to boost posts to friends or users that have followed your fan page… Seriously?
- The use of text is limited in Ads, even if the text is part of the design
- Facebook Ad support is nearly impossible to get a hold of; there is not even a live chat. When having issues with your account you must rely on forums or scour for documentation.
- On the news feed network, they decide if your ad is to appear on the right or in the news feed.
- Results seem to vary dramatically based on business, product and target audience.
6. The Facebook Bonus List
- Inexpensive traffic / impressions
- Good analytics and reporting
- Very targeted campaigns
- ROI overview