Most people that spend allot of time marketing their company focus on ROI, CPC and a wide range of analytics. Always optimizing and trying to squeeze every last drop out of their campaigns. At Blue Light Labs sometimes we will get 3 conversions a month, others 12 or more. After hyper focusing on analytics and campaign statistics, conversions are still very random.
Educating Our Clients
The Importance of Collecting and Organizing Contact Information
Get as much information on a client as you can from the get go. Try to get additional details other than standard name, email address and number. Start a profile! Do they have a family? What are their names? What are their interests? What role do they play at the company? A CRM (Customer Relationship Management) platform, can be a valuable tool to use for organizing all this data.