I'm no Facebook advertising professional, but I've had my nose in it for the past month. I am really trying to see if it can bear fruit of any sort. Here are some points off the bat that will give you a heads up if youe plan on experimenting to see if Facebook is worthy of your advertising arsenal.
Most people that spend allot of time marketing their company focus on ROI, CPC and a wide range of analytics. Always optimizing and trying to squeeze every last drop out of their campaigns. At Blue Light Labs sometimes we will get 3 conversions a month, others 12 or more. Even after hyper focusing on analytics and campaign statistics, conversions are still very random.
Throughout my career, I have had to wear many hats and learn many jobs from the ground up. I always thought that project management would come second nature to me because of my experience with designing and developing projects myself. 50+ clients later I'm still not 100% confident I have this job down to a science.
Introducing our new responsive website. Using Joomla! 3.0 and the Helix framework we put all the pieces back together and upgraded our 5 year old site to complement our new work and web 3.0 direction.
There are few web design companies that take the time and effort to make sure they are following this process. The worst thing is their clients don't even know this is a huge issue most of the time.
When I first started Blue Light Labs in Atlanta Georgia I was young and full of myself.
I really wanted to give my clients an ear full and tell them what I wanted for their website project. Those days I was spending a great deal of my time driving from prospect location to prospect location with my laptop and notebook trying to make a sale.
I started playing with Mind Maps a few years ago but really thought nothing about it.
I used it a few months ago as a brainstorming tool for an internal project.