When I first started Blue Light Labs in Atlanta Georgia I was young and full of myself.
Recognize what your doing wrong
Push only one primary client Liaison
Try to keep it simple when you are working on the design or development phase. If the company you are working with has more than one contact it can turn into a nightmare fast! Everyone will always have a different opinion. Having more than one contact can cause frustration and confusion. If you are communicating with many people during the lifetime project it can get ugly. From the very beginning we ask our clients to assign one point of contact. This way, if there is a board assigned they will be forced to communicate together. The liaison in tern can organize all this before shooting feedback to your designer or developer. Almost every project we have not taken this approach with, has been a headache to complete for obvious reasons.
Listen and respond with confidence
I did not realize how much I talked during a sales meeting until I took a step back and observed myself. Don’t get me wrong, too little communication is not the solution. Really listening to the client and thinking before you respond however, will make a much stronger impact. They don’t need to know everything about the world of web design. Allot of that information you can fill them in on later once you have the job. The primary goal of the first sales meeting is to land the job so keep it simple and stick to the main points only.
Communicate and outline your benefits
It is good to know what makes your web design company unique. I always felt like client communication and perseverance where our strong points. Know what your client is looking for and communicate that with your deliverables.
- Be Prepared do a little research
- Listen carefully and respond intelligently
- Talk about specific points that are in line with your prospects needs
- Have all your company assets at your finger tips
- Respect yourself and your company avoid bargaining