Renew Man Project
The reNEW Man redesign turned out to be a more complex project than expected. Their vast collection of archives and call to actions made upgrading them to a modern CMS more complicated when it boiled down to the organic ranking of the website.
Jim Michaels, the owner of reNew Man, had a well ranked website that had supported 90% of his business sales. The amount of useful information and resources on his initial website was a huge factor that supported the site's income. When moving the reNew Man website, Blue Light Labs had the tedious task of rebuilding and 301 redirecting hundreds of internal pages in such a way that the site's organic ranking would be improved and not destroyed. After implementing the new Joomla 1.5 CMS framework into the new design, many on page factors were improved giving the new website a 35% increase in business leads. Experimenting with the page flow and analytics of the website also gave us the opportunity to increase his ROI and produce more prospect conversions.
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